Vijay TV under STAR channel group has grown as a fierce competitor to the SUN group which has been a monopoly in Cable TV atleast in South India for almost a couple of decades. The primary shows which raised the stature of the Vijay TV were although mostly adopted from the Hindi channels, has been a welcome change for the audience who’ve been bored with movies and serials.
Although the change is laudable, I feel shows involving public esp. “Neeya ? Naana ?” broadcasted on Sundays may face a daunting ask. The show’s interest as I felt was to clear the misopinions between conflict minded people and try to establish harmony in general. This is fairly good job and may not have improved lives of many but atleast few.
Now the point is if Vijay TV has concerns to cater to the society’s growth and to itself, then why not take up public issues such as pollution, garbage collection, education , health etc. and discuss the issues with people on one side, and the corresponding authorities and politicians on the other side.Something similar to the CM interview in the movie “Mudhalvan”. I dont know if this idea hasnt struck the Board of Directors of Vijay TV.Or if they’ve intentionally stray off hot issues so that they grow without any problem to anyone.
Whatever may be Vijay TV’s plans, its not too far when people will ask the question “Does VIJAY TV really care for the interests of Audience?”.. If so I openly welcome that..
Ofcourse I’m not the investor to persuade Vijay TV to do such a show, but then if Vijay TV people have real guts and social interests they’d take the risk. Its certain that if they take this risk they’ll reach the top in no matter of time.
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By: Srikanth on May 8, 2008
at 4:21 am
I feel you are right. But, looking at the programs and hearing that Vijay TV is at top in TRP rating.. They are really going high and very fast.
By: Usha on October 16, 2008
at 12:43 pm